When people think about music, they often think about albums, concerts, and the artists themselves. But there is another side to the music industry that shapes how we experience songs in films, ads, and even social campaigns. This world is called music supervision, and one of the names that comes up in this space is Rowan Puri.
Rowan Puri has built a career around bringing music to life in unexpected ways. He works behind the scenes, selecting, licensing, and supervising the music that fits into stories, brands, and creative projects. For anyone interested in how songs make their way into movies, commercials, or campaigns, Rowan Puri’s work offers a fascinating example.
In this article, we’ll take a deep look at who Rowan Puri is, what he does, and why his career is worth paying attention to. We’ll cover his background, his projects, his creative approach, and the lessons we can learn from his path.
Who Is Rowan Puri?
Rowan Puri is a music supervisor and licensing expert with professional credits that range from advertising to creative projects like Earthworks. His career revolves around connecting the right piece of music with the right visual or brand message.
On his LinkedIn profile, he describes himself as a music licensing professional, which may sound straightforward, but in practice it requires balancing business, creativity, and relationships with artists, agencies, and companies.
Music supervision is a niche role, but it is growing in importance. As streaming platforms, social media campaigns, and global advertising continue to expand, the demand for thoughtful music choices is higher than ever. Rowan has positioned himself in this space, working with agencies like TBWA Media Arts Lab and contributing to projects that reach broad audiences.
What Does Rowan Puri Do?
To understand Rowan Puri’s work, it helps to understand what a music supervisor actually does. At its core, music supervision is about choosing and securing music for a project. That could be a feature film, a television show, an ad, or even a short video campaign.
The role blends three main elements:
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Creative direction – Understanding the story, tone, or brand identity and choosing music that fits perfectly.
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Business and licensing – Negotiating rights, handling contracts, and making sure music is legally cleared for use.
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Collaboration – Working closely with directors, producers, editors, brands, and artists to align vision with reality.
Rowan Puri operates in this space. He takes a script, storyboard, or campaign idea and thinks about what sound will make it resonate emotionally. This could be a well-known track that audiences already love, or a hidden gem from an emerging artist.
For example, in advertising, a car commercial might call for energetic rock to capture excitement, while a social impact campaign might need something more subtle and emotional. Rowan’s skill lies in navigating these choices and then handling the licensing process that brings the song into the project legally.
Major Projects and Credits
Rowan Puri’s credits include the creative project Earthworks and professional work in advertising and brand campaigns. While he may not be a household name, his contributions are visible in the way campaigns connect with audiences.
For instance, Earthworks stands out as an example of how music can transform visual storytelling. In projects like these, the soundtrack is not just background noise—it shapes the viewer’s perception, mood, and even memory of the work.
In advertising, Puri’s work at TBWA Media Arts Lab has connected him with one of the most influential creative agencies in the world. This agency is known for campaigns that often rely on music to leave a strong impression, such as Apple’s iconic ads. Being part of this environment shows the level of trust placed in Rowan’s judgment and ability to deliver.
Process, Methods, and Philosophy
From my perspective, what makes a strong music supervisor is not just technical skill but taste and intuition. Rowan Puri’s career reflects this balance.
The process typically starts with a brief. A brand or director might say, “We want something that feels nostalgic but modern” or “We need a track that conveys innovation.” The vague nature of these requests means that a supervisor must translate words into sounds.
Rowan’s philosophy seems to focus on fit and authenticity. Instead of just picking popular tracks, he looks for music that genuinely complements the story. Authenticity matters in today’s market, where audiences can quickly sense when something feels forced.
Another part of his method is collaboration. Music supervision is rarely a solo act. It requires working with legal teams for licensing, negotiating with publishers, and often suggesting multiple options until everyone involved is satisfied. Rowan’s role as a bridge between creativity and business is what makes his position so valuable.
Lessons and Advice From Rowan Puri’s Career
Even if you are not directly in the music industry, there are lessons to take from Rowan Puri’s path.
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Find the niche that fits your skills. Rowan carved out a place in music supervision, a role that requires both creativity and business sense. For many careers, success comes from combining different strengths in a way that not everyone else can.
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Relationships are key. Music licensing involves trust and negotiation. Building connections with artists, labels, and agencies is just as important as having technical knowledge.
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Stay curious. Music is always changing. Trends shift quickly, and supervisors need to keep their ears open to new artists, sounds, and genres.
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Balance art and commerce. Rowan’s work shows that you can respect creativity while also making sure the business side is handled correctly.
For someone looking to enter music supervision, studying professionals like Rowan Puri can provide a roadmap of what skills to develop.
Impact and Influence
The influence of someone like Rowan Puri goes beyond just the projects he has worked on. Music supervisors shape culture in quiet but powerful ways. The songs chosen for ads, films, or shows often introduce audiences to new music or reshape how we feel about old favorites.
In advertising especially, music can make or break a campaign. A strong track can create emotional resonance that sticks in the audience’s memory. By handling this responsibility, Rowan Puri contributes to how people experience brands and media.
Looking ahead, trends like AI-generated music, global streaming platforms, and user-generated content will reshape how licensing works. Professionals like Rowan will play a role in guiding how authentic, human-centered music continues to find its place.
How to Connect or Engage With Rowan Puri
If you are interested in learning more about Rowan Puri or even working with him, the best starting point is his LinkedIn profile. That’s where you’ll find his professional background and updates.
For artists, understanding how music supervisors like Rowan operate is valuable. Independent musicians often want to pitch their music for commercials or campaigns, and supervisors are the gatekeepers who can make that happen. While it’s not as simple as sending an email with a link, building genuine connections and providing music that fits a project’s needs can open doors.
Conclusion
Rowan Puri’s career illustrates how music supervision is both an art and a business. He has combined his understanding of music with the ability to manage licensing and collaborations. Through projects like Earthworks and his role in advertising, he has shown how the right soundtrack can elevate a story.
For anyone interested in music, media, or branding, learning about professionals like Rowan Puri provides a better understanding of how the industry works. His career reminds us that while artists perform the songs, it is often the behind-the-scenes experts who decide where those songs will live and how audiences will experience them.
FAQs
What does Rowan Puri do?
He is a music supervisor and licensing expert who selects and clears music for use in films, ads, and creative projects.
Where has Rowan Puri worked?
He has professional experience with agencies like TBWA Media Arts Lab and projects like Earthworks.
Why is music supervision important?
It ensures the right song is chosen creatively and legally cleared for use, shaping how audiences connect with content.
How can artists connect with music supervisors like Rowan Puri?
By networking professionally, sharing music that is easy to license, and understanding the needs of brands or filmmakers.
Is music supervision a growing field?
Yes. With the rise of streaming platforms and global campaigns, the demand for music supervisors is stronger than ever.
